THE BEGINNING
When stability was a luxury.
I grew up in deep poverty. Evictions. Utilities cut off. Juvenile troubles. Those are parts of my life I don’t erase now that things look different.
They belong in the story, too.
ENTREPRENEUR. BUILDER. STILL BECOMING.
I’m Moe Ray. I grew up with eviction notices, utilities being shut off, and a future that looked nothing like this.
Today, I build businesses. And I share what it took to get here.
This is my story ↓My story starts a long way from the life I live today.
THE BEGINNING
I grew up in deep poverty. Evictions. Utilities cut off. Juvenile troubles. Those are parts of my life I don’t erase now that things look different.
They belong in the story, too.
THE BUILD
The life insurance industry became the foundation of my entrepreneurial journey. I built an agency, grew an organization, and achieved a level of success that challenged the trajectory of my childhood circumstances.
THE REBUILD
I also experienced losing the agency I had built under the wrong IMO relationship, without the business-to-business contractual protections I needed.
That experience shaped the work I do today: helping agency owners protect what they build, equipping professionals with better technology, and making what I’ve learned accessible.
THE THREAD THROUGH EVERYTHING
Build something.
Protect what you build.
Help someone else begin.
Each business addresses a problem I’ve experienced firsthand in the insurance industry.
Major Revolution Financial Group brings a technology-driven approach to insurance distribution, empowering agents and agency owners with the infrastructure to build.
MRFG covers the InsuraCentral technology subscription at no cost for its agents, agencies, and partners.
Explore MRFG ↗An operating system for insurance professionals, bringing together metrics and performance-enhancing technologies to help agents and agencies scale production.
A full suite of tools, including patent-pending technology, built around the work of growing an insurance business.
Discover InsuraCentral ↗After experiencing the loss of my agency under the wrong IMO relationship, I founded The IMO Negotiator to help other agency owners secure business-to-business provisions that protect their hierarchy.
Firsthand experience informs the work: bringing contractual protection into the conversation before an agency needs it.
Meet The IMO Negotiator ↗I own CrestGuard, a national property and casualty insurance distribution business serving personal and commercial insurance needs.
CrestGuard extends my work in insurance into the protection of homes, vehicles, businesses, and the assets people build.
Explore CrestGuard ↗A consumer-facing frozen yogurt business founded in 2013 and subsequently acquired by Moe Ray.
Part of a privately held portfolio spanning industries beyond financial services.
The industry changed my life. Sharing what I’ve learned is one way I can give something back.
A free life insurance bootcamp for people getting started, finding their footing, or looking to take their production to the next level.
Explore the free course ↗LEARN THE BUSINESS. BUILD YOUR FUTURE.The mindset, philosophies, and frameworks behind my journey. A free course on the thinking that helped me change the direction of my life.
THE NEXT CHAPTER
Learn the business. Build your agency.
Find the tools for your next move.